Meet Sujata, who made REUSABLE SANITARY PADS inspired by grandmom’s "love" and "care"

If there is one FAQ I often encounter, it is "What inspired me to lay the foundation of Brand Avni?”

Surprisingly, even after being around as a renowned menstrual hygiene brand for almost a decade, I have realized I haven’t shared many details about this yet.

I'd say it is time to end the wait!

From what I remember, summer holidays have always been about spending quality time with my nani (maternal grandmom). Coincidentally, it was during one of these holidays I got my period for the very first time. That day, my grandmom pulled out an old cotton saree and gave me a piece to use as a sanitary pad.

If you ask me to describe my initial experience in one word, I would say "Comfort." It is worth mentioning that while using these cloth-based sanitary pads, I did not experience any discomfort or infections. Overall, I continued to have happy, healthy, and hassle-free monthly period encounters.

Needless to say, I continued using the same fabric from Nani's old sarees for the next many years.

However, with time, I had no option but to evolve, which is when I decided to switch from traditional cloth-based reusable sanitary pads to contemporary ones selling hot in the market.

My excitement was short-lived because in the 6-7 years when I used these contemporary napkins, all I was left with were rashes and infections. That’s when I started looking for branded traditional alternatives. To my surprise, there were none.

As a woman, who knows how stressful periods are, the last thing I wanted was for women to face more woes in the form of rashes and infections. I decided I had to take things into my own hands. That is when I started working on reusable sanitary pads, which could unite the best of traditional practices, Grandmom's care, and Ayurveda. With this was born the idea of coming up with Avni’s Lush Range of Pads.

What can you expect from Avni’s Lush Range of Pads?

Avni’s Lush Range of Pads stand out for their soft, gentle and comfortable demeanor.  What really makes our range of pads stand out is the fact that I have tried to replicate the exact same or let’s say a slightly upgraded experience through these reusable sanitary pads.

First thing first, Avni’s Lush Range of Pads assure a no mess experience. Be it a long day at work or an office after party, we have you covered. Moving further, you must notice the attention to detail we have incorporated in these pads, which give them an out of the box look and design. These pads aren’t just super thin, making you question whether you are indeed wearing one or not, but are equally grip-effective. You don’t have to worry about the swing and slide leading to unwanted stains and embarrassment.

If you are questioning what good cotton can do, know that these reusable sanitary pads aren’t just stain-proof and leak-proof, but also capable of keeping you dry at all times. We know how unpleasant it can get to live with a pad that keeps you wet 24/7. Thus, this inclusion.

By now, you must be 100% convinced about making the switch. However, friends, we haven’t yet unveiled the secret infusion that makes Avni’s Lush Range of Pads the Queen in the menstrual hygiene market. What we are talking about here is the “Antimicrobial Technology” that Avni’s Lush range of pads use to fight infections, most of which are a common occurrence when using ordinary pads. For the unversed, this technology has to do with minimizing the growth and reproduction of bacteria, mold, and fungi, otherwise responsible for infections in menstruating women.

I’d say; you need to use these to experience the comfort and confidence they bring during those otherwise taxing days. Today, countless women have switched to our reusable sanitary pads. Of course, convenience is one of the factors, but the ability to protect the environment is another.

You must know that as per the study titled “Menstrual Products and their Disposal”, about 12.3 billion that is 113,000 tonnes of sanitary pads, get dumped in landfills in India every year.

Now that is a whopping and unimaginable number in itself. In times when we are actively fighting plastic pollution, the last thing you’d want is for your soiled sanitary pads to block the sewage system, create air pollution on being burnt or keep lying in landfills for years.

If you are still using the regular one-use sanitary pads, just because they complement your modern lifestyle, you must know that it is plastic you are using down there. This is a big concern in itself.

As I conclude the story behind Avni, I’d like you to know that Avni’s lush range of pads is reusable for as long as 100 times and 100% comfortable and care-driven. This is your chance to switch to safe, eco-friendly, and pocket-friendly reusable sanitary pads only by Brand Avni. Place your Order today to have a happy and healthy period.